In today's competitive business environment, automation is a must for many businesses. Study results from Gleanster indicate that the most successful companies have been using marketing automation for at least two years. As automation tools improve, more businesses will be able to take advantage of them.
Automation may be useful for businesses of all sizes, not just the large ones. From the initial lead interaction through the final transaction, as well as any subsequent customer service or administrative tasks, all of these commercial activities are automated. Companies in the technology industry, such as JFrog, that are large enough to use automation extensively do so in their day-to-day operations.
The many ways in which automation can help your business are the focus of this article.
Be prompt in responding to email requests for contact.
You can anticipate a high volume of inquiries if the email address listed on your site serves as the primary means of contact.
When companies take days rather than hours to respond to customer inquiries, they risk losing revenue. After 30 minutes, your chances of converting a lead into a customer drop by a factor of 21.
Customer Inquiries Should Be Automated
An astounding 89% of businesses, per a Gartner study, aim to set themselves apart from rivals by providing exceptional customer service.
It is possible to provide prompt service to customers in a simple and efficient manner by automating the process of responding to customers' general inquiries.
The support team is relieved of some of their burden of responding to routine inquiries and can instead focus on matters that demand their undivided attention.
A recent survey by Relay found that nearly two-thirds of B2B companies employ some form of chatbot or AIOP on their websites to field inquiries like these.
Since "obtaining a swift solution in an emergency" is the top use case for chatbots, and "addressing a complaint or inquiry" is the second, this is good news. Since the initial use case necessitates a prompt response in an urgent situation, this is a positive development.
Inbound marketing can increase the quality of your leads.
Half of the leads the company receives do not have a need for the product or service the company provides. It may be difficult or unprofitable to sell to potential customers who lack the means to purchase the product or who have no pressing need for the product's features.
A customer's interest in a brand can be piqued and maintained through automated demand-generation marketing. Additionally, it pushes potential customers down the sales funnel.
The efficiency and customization of your demand generation strategy may be enhanced by automated processes.
Downloads of promotional materials, such as white papers and templates, are tracked and filed away in the database until they can be repurposed for use with a specific target audience. Then, without further intervention from you, they will automatically receive a sequence of emails containing links to the newly identified content.
Improve the Methods of Record-Keeping
The physical records of the various entities are managed in various ways. Costs associated with information gaps due to misplaced paperwork can add up over the course of a document's lifetime.
The loss of data and the overuse of printers are both symptoms of poor administration. This results in increased operational costs, diminished security, and workplace strife.
Software like OCR API, document management systems, and data backup programs are all useful to businesses because of their ability to convert, transmit, and archive files.
There is a possibility that companies undergoing digital transformation to become digital enterprises would benefit from adopting them. If you use DPA to automate your document workflow, you may be able to set up routine backups of your data to prevent any loss.
Quicken the pace of financial dealings
Many divisions are responsible for processing payments. When businesses' processes, like online sales, are streamlined through digital transformation, it benefits consumers. To reduce human error, computers can now be programmed to handle routine administrative tasks like processing transactions.
When a system is in place to automate payments, data is processed, published, and delivered automatically. Automation lessens the need for tedious paperwork and boosts approval rates among clients.
Deliver Valuable Content for Free to Generate Leads
Customers who are on the fence about making a purchase are not going to reach out to you, and those who do won't be anticipating your emails.
Each working professional receives an average of 96 business-related emails per day, reports The Radicati Group. What can you do to make your marketing email stand out from the rest? You have to give before you can receive.
The most effective strategy for accomplishing this goal is to distribute material that is not only accessible for free but also useful and timely.
Offering free resources like PDF guides, video tutorials, ebooks, and whitepapers can help you build credibility and trust with your target audience while also attracting more leads for your business.
Outreach Knot kindly supported and provided this article.